On Tuesday, April 5 2016, Vlisco Nigeria Limited and superstar musician and entertainer, Korede Bello signed an agreement to renew his Woodin brand ambassadorship. He will work closely with the Woodin brand in Nigeria for another year, interacting with consumers and advocating for the integration of garments made with African prints into everyday life.
Reacting to the contract renewal, Korede Bello expressed his desire to see Nigerians make Woodin fabrics into garments that can be worn any and every time and at all occasions. He said “I am delighted to work another year with this amazing African brand, made by Africans for Africans. The coincidence with my achievement of 1 million followers on Instagram makes the occasion all the more memorable”
The Managing Director, Vlisco Nigeria, Mr Erik Van der Staaij expressed his fulfilment at the contract renewal saying that “ We look forward to a rewarding year for our brand, Korede and most importantly, our consumers”
The Marketing Manager, Vlisco Nigeria, Mrs Adaeze Alilonu said “Korede is a young and energetic entertainer. He embodies the spirit of our Woodin brand which is youthful, versatile, creative and African. We are excited at the consumer activations that will follow and a mutually beneficial work together”
Woodin, a brand under the Vlisco group, was established over 30 years ago. Born and raised with African spirit and pride, Woodin vibrates our cultural diversity of music, textures, colours and inspiring people. As Africa’s premiere lifestyle brand, we focus on all things that unite Africa and inspire our youth to be creative, bold, versatile and African at heart.