It was all pomp and pageantry as Woodin, Africa’s favourite fast fashion brand, partnered with Africa’s most awarded airline to launch brand new collection, Revolution de Woodin.
The star-studded event took place at the Omanye Hall of the plush Labadi Beach Hotel in Accra. Present at the event were c-level executives from event sponsor/partner and Pan-African bank, Ecobank; members of the diplomatic corps; some chiefs and traditional leaders of the Ga Traditional council, management of SA Airlines, staff of Woodin, media personalities and a cross-section of Accra’s socialites.
The event was historic as it marked the historic launch of SA Airlines’ new non-stop service between Washington DC and Ghana as well its loyalty programme, The Voyager.
The highlight of the night was a colourful fashion show, showcasing the brand new collection in designs by Kofi Gyedu and Samson Kreations. Over 40 pieces of the new collection were sold at the event to patrons and guests at the event.
A mini-draw held towards the end of the evening, saw 6 lucky guests rewarded with pieces of Revolution de Woodin from Woodin; 3 iPads from Ecobank and an ultimate prize of 2 return air tickets from SA Airlines.